Imagine this: You’re shopping online for a pair of sneakers. You browse through a few options, and maybe even add a pair to your cart....

In this article series, we’re covering better writing and how you get your customers glued to their screens while they devour your...

There’s an interesting story about a legendary copywriter Gary Halbert, who once asked a room of aspiring writers, “ Imagine you’re...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a professional at what you...

If you ever find yourself in a situation where your prospect often leaves you on “seen” - there are a couple of things that could go...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

I want to tell you about a mistake that almost every business owner learns the hard way, sooner rather than later, and it’s - accepting...

Businesses typically cause their own downfall at the exact moment that they find a marketing channel that brings them loads of clients....

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Plenty of brands and companies have top-of-mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

Once upon a time, a man considered to be the best friend of my mentor stole $250,000 from him. That's a lot of money now, but back then,...

The Pareto Principle shows that 20% of online content gets 80% of the views. That’s what they mentioned to people in business school. And...

Crafting an RSO (Rock Solid Offer) - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t...

When I first started using Meta ads, reaching a huge number of people made me think that I was doing a great job. Big numbers easily...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending...

Let me give you a short story, that might come in handy in plenty of situations. And when you meet your particular scorpion - you’ll...

Here’s something I discovered after being in marketing for almost 5 years. Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?”⠀ Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t...