Businesses typically cause their own downfall at the exact moment that they find a marketing channel that brings them loads of clients.
It’s like winning the lottery but ending up broke a couple years later.
If you don’t want to lose the steady flow of clients that you’re getting right now, then this article will show you exactly that.
The “Blinders-Problem”
The reason businesses end up collapsing is because they never ask what could go wrong with their current systems.
Right now everything is working fine and they don’t worry about what the future might bring. So when things go south they have no backup plan in place, causing the business to implode like a submarine on its way to the Titanic.
Let’s say you have one marketing channel that is bringing you more than enough clients every month. Well, that’s great. But what if that channel would disappear forever? How are you going to get clients?
If you don’t have an answer to those questions, then your business is built on one pillar only.
I am not a structural engineer… But it would be beneficial to build something on multiple pillars. If one pillar breaks down, you still have a dozen others to keep your business standing.
Build Pillars To Ensure Your Company’s Future
Basically, the best way to solidify your marketing is really simple. You just have to use multiple channels.
For example: your only advertising method is appearing at the top of the Google Search Results… The worst-case scenario is that Google gets raided by an army of midgets, deleting all the databases and making Google unusable. Or more realistically… your business disappears from the search results. How would you fix that?
Basically, your name has to be EVERYWHERE. Don’t depend on one channel. Have multiple. You need to protect your business by becoming antifragile. The moment one channel gets lost, you’ve got a dozen others up your sleeve.
Start building those channels RIGHT NOW so you don’t have to start from zero when everything goes south.
Here’s a couple of good ones to start with:
Facebook (Both paid and organic)
Instagram (Both paid and organic)
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Tiktok
Threads
Email Newsletters
Youtube
Talk soon,
Amirzhan
P.S. If you want to diversify your marketing, but don’t want to go through the hassle of setting up everything yourself, get in contact with us and we’ll handle everything for you.
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