There’s an interesting story about a legendary copywriter Gary Halbert, who once asked a room of aspiring writers, “Imagine you’re opening a fast food stand on the beach—what do you need most to succeed?” Answers included, “secret sauce”, “great location” and “quality meat.”
Halbert replied, “You missed the most important thing—A STARVING CROWD.”
Your job is to find that “starving crowd” who can’t live without what it is you have to offer.
Now, this article isn’t a motivational speech because if I were in your shoes, I’d probably say:
“Yeah, buddy, great to know, but this doesn’t help me. How do I find hungry people for my business?”
And that’s what I’m going to show you in the next couple of minutes.
How to Turn on the Starving Crowd Radar
Here’s a solid exercise:
Wherever you go, look at the businesses around you and ask yourself, “How would they benefit from my product or service?”
"Why should you care?" Because, unfortunately, there’s no step-by-step process.
It’s like a fighter training his reflexes; you simply spar more, and your reflexes improve over time.
If you start walking through life always aware and always asking yourself, “How can this business benefit from me?” you force the powerful grey matter in your skull to train and come up with creative answers every day.
You’ll start seeing opportunities people are missing out on—opportunities you never thought existed. You’ll soon be aware of spots where you can shine.
Always look at what that business is doing. How are they making money? What is their problem? Where are they advertising? What does their website look like?
Trust me, when you turn on your hungry crowd radar, you’ll start seeing these opportunities everywhere.
Don't fall into this mistake later on.
Finding a hungry crowd isn't the final step.
Beware: many businesses find an audience or a niche that simply wastes their time and isn't worth their effort.
When you spot an opportunity, your second step should be to qualify it and figure out:
Is there enough demand in that industry or niche? Can they afford to pay me? Can I add value? Does it make sense for us to work together?
You don’t want to sell meat to vegans (even if you think it would benefit them greatly).
Get your brain working: What do I want to sell? Who would need that? And how do I reach these people?
That is the best way to build a natural instinct—always being aware of what's going on and where the money is flowing around you.
If you do that, finding a hungry market will become remarkably easy.
Talk soon
Amirzhan
P.S. Curious what ideal hungry crowd I would find for your business? Do this:
Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in-depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form.
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