I know you already know about FOMO, but how do you actually instill it in the best possible way?
The first way to do it:
Well here's how most businesses instill FOMO ( Fear Of Missing Out ):
"If you don't buy now - we're closing and you won't be able to buy!"
No one cares, because we know that's a lie and they're just closing artificially to create an artificial deadline, so no one cares.
How do I instill FOMO - I talk about how many people already bought it.
Talk about other people buying your product and it will make people buy it because it makes people feel that they missed out.
Be subtle with it, don't be on the nose with this. It should be like a small drop of information:
"Oh, I'm working with this guy, that guy, super busy right now..." Another Example:
The business:
"We're really busy, lots of people involved, people are doing this"
The potential customer:
"Oh, I'm gonna miss out, everyone else is doing it, and everyone else thinks it's a good idea, so why don't I think that's a good idea? Well, I don't like this and that, but everyone else likes it - soo, uh, okay"
Social proof is in our DNA, so if other people are doing something - it must be right.
"Other people are doing things, you are not doing anything, you are lazy, you are slow, other people are ahead of you, quickly get on the train, the train is leaving, quickly get on"
Yep, thanks!
You don't have to always be super obvious about things. You can use this concept and not use it in the lame and lazy way of saying:
It's ending, the prices are going up in 10 seconds, etc - that stuff is fine by the way, but you can do it in a more subtle way by always making sure they know that you're a busy person and other people are benefitting from whatever you're selling.
The second way to do it:
It’s quite simple - be specific.
NEVER tell your audience that you only have “limited slots available” or “there’s little time left”. Instead, tell your audience exactly how many slots you have available, and tell them how little time there is left.
And as I mentioned before, this will cause your competitor’s clients to throw their credit cards at you like money doesn’t even exist.
But, as you know there is a fine line between using FOMO to your advantage and using it in a way that actually damages your reputation.
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