Ready To Buy?
Right, so before we get into this, we need to clarify one term that I’m going to use quite often in this article.
Something called ‘nurturing the leads’ - this is essentially just giving them more information over some time and letting them get to know you.
“What? I don’t want these people to know where I live!”
Don’t worry, they don’t need to know anything more than your personality - your dog’s name, your zodiac sign or your favorite TV show doesn’t need to be on there. Now most business owners tend to forget this but nurturing your lead, and letting people get to know you is SUPER important.
Why?
Because people aren’t always ready to just give you their money - that’s essentially what business is. Someone gives you money in return for your service, it’s a mutually beneficial exchange of value however the perceived value of your service isn’t as high as it could be.
Again, this is where nurturing your leads comes into play - it’s literally just you letting your potential clients get to know you and what you’re like…
…and the earlier you manage to get in front of your potential clients then the more likely they are to give you their money.
There’s literally no downside - you get paid, they get what they want, settled.
But how do you actually go about doing this?
As always, we provide you with the simplest and most effective strategies along with solutions that are easier to understand and implement than year 4 maths.
Firstly, find a huge problem that your potential clients are facing.
If you’re a chiropractor, then it’s probably neck or back pain.
If you’re an estate agent, then it’s probably a digital evaluation of their house.
You get the idea, just find a common problem that everyone is facing.
Next, you create a small solution for the problem you identified and you put it on a video, Notion page, document, whatever works for you.
Then you need to ask people for their email address in return for this solution you’ve created, and just send it to them by email…
…this is where it gets interesting…
…you set up an autoresponder with value-filled and action-packed emails that are automated for anyone who decides to sign up for this. It’s literally that easy, and the good thing is that autoresponders are free, simple to use and they automate the whole follow-up process.
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