One-legged man in a 100m race.
You probably already know that if you own a business then that means you’re in competition with other businesses because you have to convince potential clients to spend their money on you instead of your competition…
…if you didn’t know that - well, now you do!
So what exactly does this mean?
It means that if you cannot convince your potential clients to spend their money on you instead of your competitors then your competitors will be essentially stealing your money.
Now, I’m stating the obvious here but it’s to get you into the right state of mind for what I’m about to tell you…
…and we don’t want your competitors to beat you, we want you to WIN.
Additionally, you’re probably wondering,
“Why has he used ‘One-legged man in a 100m race’ for a subheading?”
It stands out right? Different from anything you’ve ever seen before?
I mean, picture it. A one-legged man competing against other 2-legged men in an Olympic race.
Now this is exactly what I wanted to show you - if it stands out and makes you ask questions, then people will carry on consuming your content.
People consuming your content is the backbone for generating leads for your business on demand. Getting more people than ever before to sit down and consume your ad from start to end, and eventually buying your service, is the best way to get more clients.
Now obviously, there are other ways such as optimising your page for Google search results (SEO) and you can also spend more money on running your ads but…
…these are slow. They won’t bring any significant increase to your sales, and they won’t happen at such speed that it looks like you hired an alchemist overnight to brew gold for you.
Being different and standing out will.
Offers.
So, how do you go about making your offer clear of your competitor’s offers so that people spend money on you instead of on your competitors?
Well, it requires some creativity and it requires some time - but here’s how you can 10x the speed at which you do this.
Let’s say you own a real estate agency.
You can come up with guarantees such as,
“Your home sold in 100 days or we pay you £1,000!”
Or…
“We get you the house you want with £5,000 off the asking price or you don’t pay us!”
Now of course, this can be difficult to do and like I said before - it requires some creative thinking, quite some time, and a bit of brainstorming…
…so here’s an even better solution.
You can have us do your marketing for you, run your ads, and bring clients in for you.
The best part is that…
…if our marketing campaigns don’t beat yours (never happened before), you don’t even have to pay us! That’s right, we’re so confident in our ability to craft relentless campaigns that will generate clients for you on-demand, that we’re happy risking not getting paid.
Think about it - we handle the marketing, and we get you money in. You focus on what you do best - running your business.
No hours are wasted on endless brainstorming sessions, we do it all for you.
If this is something you’d like to discuss then get in touch.
Comments