In today’s modern age, where attention spans of the population are close to the “monkey brain” levels, and us, business owners desperate for that attention - it’s a shame that almost nobody comes up with headlines that can actually make us interested and purchase.
A good headline is a vital part of any ad, any website, any letter, or even any conversation.
It grabs attention and makes an impression.
And nowadays, you have a split second to make that impression.
No one is forcing a gun to our heads to read ads. If potential clients read it & don't get it - they just move on.
Nobody is going to read the explanation that comes after the headline, if they are not interested from the start.
But is there even something positive about this?
Sure,
Let’s make an example:
I’m sure you probably visited your social media apps today, I want to ask you this:
How many ads or headlines do you remember?
Did you stop your scroll after seeing an ad today?
If both answers are negative (which I don’t even doubt about) - it again proves to us that there’s a lot of money to be made.
A compelling headline invites potential customers to stop, take notice, see what the business has to offer them and potentially, buy the product.
Let’s make you able to come up with great headlines
The headline needs to give a customer a reason to pay attention and answer this question:
"Why should I pay attention to this?"
Try to put yourself in the shoes of the prospect and think about what would they want to read.
Keep it simple and relevant.
A simple, clear headline that speaks directly to your audience’s needs and solves their problems will always outperform a complex one.
Focus on being straightforward, sincere, and creating a real connection. This approach will capture and keep the attention of clients genuinely interested in what you offer.
It doesn't have to be complicated or fancy, you don't have to be a genius writer to do this.
Some recipes for you to take as an example:
How to. How to become a $10k/mo copywriter as quickly as possible
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your computer
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● Specific Question. Did you know that 99% of billionaires used the same strategy
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● If...Then... If you’re tired of falling flat on your face when talking with that
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● When. When eating chocolate will actually boost your fat loss.
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● Single. The single step you must take before all of your sales calls to maintain
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