If you’re looking to get more attention to your ads without ruining your business, then you should read this to the end.
Getting Attention
Trying to get attention to your brand can be a very daunting task.
Especially when you look at your competition. Social media is bombarded with the funniest videos. From cats pulling down curtains to people getting massively hurt (I am not a sadist, but I like the last category a lot).
It’s safe that your ads probably won’t be as entertaining as those funny videos.
So because of that, lots of businesses try to use humor in their ads as well.
But does that work?
The short answer is no. The longer answer is a little more complicated.
You need a lot of things for the humor to actually work.
Let’s say we’re making a commercial, and we want to make the actor do something funny. You better hope that he does the role with 100% conviction.
Because let’s be honest. Nobody likes those videos where it’s obvious that they are trying to be funny. It needs to come spontaneously.
You have to be able to get away with it like Jim Carrey.
So, you're very dependent on someone actually stepping into it and doing a great job.
What if you succeed in that?
Even if you have all the stuff required, chances are that it's still going to fall flat.
And let's say hypothetically that you pull it off. You succeed in actually making the commercial funny…
Most of the time, people will just remember that it was funny.
BUT…
They won’t remember your product because of it!
So what now?
Yes, funny ads are funny if they work. Which is a really hard thing to do.
And even if you can make them work, it's still an enormous risk. Because funny doesn't necessarily sell your product.
Yes, it gets attention. Yes, maybe it keeps attention for a little bit longer. But if you want to sell stuff, you should focus on…
…selling stuff.
Don’t focus on being funny, entertaining, or amusing because it's really hard to do and you're needlessly complicating the selling process.
Of course, you can be smooth with it, but there’s always a line to it.
If you want to know how we would sell your specific product in such a competitive environment, get in touch by clicking the button.
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